Following the launch of the club’s new identity this summer, Montpellier FC rolled out a large-scale campaign called “Follow the Flamingos”, bringing the streets of Montpellier to life over several weeks.
The objective: to stay visible to the people of Montpellier in their everyday lives, make the club more accessible, and introduce fans to the matchday experience through two competitions, offering the chance to win VIP tickets or an official club jersey.
The campaign was primarily rolled out in the windows of partner retailers, featuring “Ici on supporte le Montpellier FC” (“We support Montpellier FC here”) stickers and posters showcasing some of our iconic players, along with a QR code, displayed across several neighbourhoods throughout the city.
For the occasion, the club’s players themselves visited several local businesses to pose alongside the retailers and put up the campaign’s posters and stickers. It was a way to build stronger connections between the club, its players, supporters and local businesses.
To take part, passers-by simply need to spot a poster at one of the participating businesses, scan the QR code and follow the instructions for a chance to win VIP tickets to the headline match on Saturday, September 19, at Stade de la Mosson against Olympique de Marseille, or an official club jersey.
Here is the complete list of businesses that took part in the campaign:
Écusson & Comédie
Broc Café
Comptoir de l'Arc
La Casita del Barrio
My Cupcake by lila
Le Discopathe Café Bar Disquaire
Fitzpatrick's Irish Pub
Vista
The Shakespeare
Le Petit Nice
Le Cookie Store
The Black Cat
Triskell Montpellier
Coffee Gaïa
Maison l'épicurieuse
Café des beaux arts
Proxi super
La Vita è Bella
L'Arca
Dyade Coffee
L'entre copaings
BELYBENT
File 404
Le Drapeau rouge
Malo. (ex Les Copains D'Albert)
Boulangerie La Ruche des Pains
Pub Le Foch
Footkorner
Friperso
Bar de la vieille porte
Le Big Bahut
Nayou café
Mireille café
Coffee please
Les Burgers de papa
Beehive
Base Alpha by Let's Motiv
MR Bricolage
Ola poke bowl
L'opuscule
Maslow
Les frères poulard
Icstay
Discopathe
Sneakers feel
Au loup
The cooper bar
JD Sport
Intersport
Lomitos
Burger'N'Co (Comédie)
Mama mia
Bio burger
Cartapapa
Body Minute
Boris
Le Bistrot
Plein sud
Fresh burritos
Chez Théo
Barri
Manchester café
Bar du marché
Chez Fabien épicerie
Pistache et chocolat
Port Marianne & Halles du Lez
Trinquefougasse O'Sud
Pâtisserie Élémentaire
M&lice
Clover Brunch and Coffee
Groove Café
My Beers Montpellier
Pépita - Café & Ateliers créatifs
Biocoop
L'Atelier du petit jardin
L'atelier du sushi
Nature des sens
Alentours Port Marianne (Collectif Accord bio)
Glacier Catalan
My Beers
Pharmacie de la mairie
Ninkasi
Caroussel
Full tacos
Couleur bière du nord
Arceaux
The Sweet Sip
Le cinq
Chuma
Biquette
La remise
Arceaux market
Boulangerie du coin
Le petit marché des arceaux
La louve
Copidoc
Boucherie des arceaux
La cave des arceaux
Folpain
Festin du roi
Madrediosa
Pharmacie beaux arts